[SERVICES] — BRAND IDENTITY
Recognition that
actually scales.
Most brands look inconsistent across web, print, and social — because the system was never defined. Logo, typography, colour, and guidelines built to travel across every touchpoint without asking for permission first.
[01] — THE PROBLEM
Most logos exist
without a system.
A logo is a mark. An identity is the logic that connects the mark to every other visual decision. Without it, the brand fragments — one version at the printer, another on the website, a third in the sales deck.
The one-off mark
Someone designed a logo but not a system. No colour logic, no type choices, no rules for how to use it. Three months later the brand looks different everywhere it appears.
No guidelines
The brand exists only in the head of whoever designed it. New hire, new agency, new printer — each one makes different decisions. The brand fragments with every handoff.
Rebrand on repeat
Without a foundation, every year something about the brand feels off. The answer keeps looking like a redesign — when it's usually just building the system that should have been there from the start.
[02] — WHAT I DELIVER
Built for the brand
you're building.
FOUNDATION · LOGO
Logo & wordmark
Primary mark, variants, clear space, reversed — prepared for screen, print, and every format the brand appears in. Delivered as editable Figma, SVG, and production-ready print files.
from €1,200
SYSTEM · DESIGN
Visual system
Colour palette, typographic hierarchy, spacing and grid principles that work together — not as a set of isolated decisions but as a single consistent logic.
from €800
DOCUMENT · GUIDELINES
Brand guidelines
A document your team, printers, and agencies can use. Colour values, type rules, do/don't examples. One source of truth for every person who touches the brand after today.
from €400
FULL · PACKAGE
Complete brand identity
Strategy, logo, visual system, guidelines, and applied assets — business cards, letterhead, presentation templates, social profiles. Recommended for new businesses and rebrands.
from €2,500
Fixed-price proposals — no hourly billing. Individual deliverables can be combined to match your scope.
[03] — SELECTED WORK
Brand systems, shipped.
Each project here is live, in use, and maintained. No concept pieces.
Vacom
Full brand system and visual identity for a national retail chain — logo, colour, type, and 30-store rollout.
View project →GZH — Brand & Print
Corporate brand and print identity for Grafički Zavod Hrvatske, Croatia's oldest printing institution.
View project →Sports Doctors Network
Visual identity and UI system for a global sports medicine platform — from Figma to Webflow.
View project →Casa Meline
Luxury villa brand — visual direction, photography, and web presence for a property on the island of Krk.
View project →[04] — HOW IT WORKS
Four phases.
No guesswork.
- 01
Discovery & audit
Understanding the business, its audience, and what the brand already means. Existing mark, usage contexts, competitors. A written brief and direction before any visuals are made.
- 02
Brand strategy
Positioning, personality, and tone of voice. What the brand should feel like before a single visual decision is made. One clear document — not a 40-slide deck.
- 03
Visual design
Logo concepts, colour, typography, layout system — explored in context, not on a white background. Two rounds of feedback. You approve before guidelines are written.
- 04
Delivery & handover
Brand guide PDF, all editable source files, production-ready exports for print and screen. No vendor lock-in — you own everything.
[05] — FAQ
Common questions.
- How long does a brand identity project take?
- A focused logo and visual system takes 3–4 weeks. A full brand identity — from strategy through guidelines to applied assets — runs 5–8 weeks. I give a realistic timeline with the proposal, not one that shrinks after the contract is signed.
- What's included in the brand guidelines document?
- Logo usage rules, colour palette (with HEX, RGB, and CMYK print values), typographic hierarchy, spacing system, do/don't examples, and a file index. Enough for anyone — a new hire, a printer, or an agency — to apply the brand correctly without asking.
- Can I update the brand myself after delivery?
- Yes. All source files are delivered in editable formats: Figma for design work, SVG and PDF for production. The guidelines are a living document — if you add a product line or change a name, I can update it.
- Do you handle naming and brand strategy too?
- Strategy is part of every brand project — it's the first phase, not an upsell. Naming I do as part of a full rebrand where needed. I don't offer strategy or naming as standalone services because without the visual output they have nowhere to land.
- How is working with one designer different from an agency?
- You talk to the person making the decisions, not an account manager summarising them for someone else. The brief doesn't get translated three times. Context doesn't get lost between phases. And the work doesn't change style when a senior designer is replaced mid-project.
[06] — START A PROJECT
Let's build something.
Send a message with what you're building, who it's for, and when you need it. I'll reply personally, usually within 24 hours.
FROM €1,200 · FIXED PRICE · EU INVOICING · ZAGREB + REMOTE