[ABOUT] — FILIP GAL
Strategy, craft, and 15 years of practice.
I'm a senior multidisciplinary designer based in Zagreb. I help teams ship digital products and brand systems that feel as considered as they function.
[01] BACKGROUND
I started in classical guitar performance at the Vienna Academy. That discipline — daily practice, attention to phrasing, structural thinking — still shapes how I approach design today. After Vienna I worked through design studios in London and Zagreb, taking on clients including Kaufland, Siegwerk, Muraplast, and Denon, before founding GALLAXI in 2024.
[02] TODAY
I run GALLAXI as a focused studio practice for selected clients across Europe. My work spans the full visual stack: product UI, design systems, identity, web design and development, packaging, photography, and video. I work in English, Croatian, and German.
I split my time between Zagreb — where the main studio is located — and Vienna, where I am regularly available for in-person sessions and meetings. Vienna clients book the same way as Zagreb clients: no travel surcharge, no special arrangement. For web projects I work fully remote across the EU and DACH region.
[03] HOW I WORK
I take projects end-to-end — strategy, design, and delivery. I don't specialise by deliverable; I specialise by problem. The best work happens when the same mind carries a brief from first question to final pixel — no translation loss between disciplines.
I design and code. I deploy and maintain the sites I build — WordPress, Webflow, or hand-coded Astro — and stay on as a retainer when clients want a single author from brief to browser, not a relay race where something is lost in each handoff. I also integrate AI tools into the production workflow — not to replace craft, but to compress the repetitive parts so more of your budget goes towards the work that actually makes a difference.
[04] WHAT CLIENTS ACTUALLY GET
Most agencies hand off a file and disappear. GALLAXI is structured differently — one senior person, end-to-end, who understands the business problem before opening a design tool.
For a company looking for a €3,000–20,000 partner: you get direct access to the person doing the work, clear milestones, and a deliverable that's production-ready — not a Figma file that needs three more contractors to go live.
Clients return because the work holds — sites that convert, identities that scale, photography that actually gets used. Not just something that looked good on the day of the presentation.
[05] WHERE I WORK
Primary studio is in Zagreb, Gundulićeva street — city centre, easy to reach. I am regularly in Vienna and take sessions and meetings there without a travel surcharge; Austrian and German clients should think of me as a local contact who happens to have a second base in Zagreb.
For portrait and brand photography in Vienna: I work in a partner studio or at your office. For web design projects: fully remote across the EU, with optional kickoff meeting in person. For clients in Germany and Switzerland: remote work with occasional travel on request.
Languages: English (primary working language), Croatian (native), German (fluent — B2/C1).
[05] OUTSIDE WORK
I still play classical guitar. I shoot regularly — landscape, street, and commercial. I read about systems thinking, type history, and Eastern European design heritage. These things show up in the work, even when I don't plan for them to.
→ See selected photography[SKILLS] — DISCIPLINES
PRODUCT
- UX research
- Information architecture
- Wireframing & prototyping
- UI design
- Design systems
- Developer hand-off
BRAND
- Identity systems
- Logo & wordmark
- Brand guidelines
- Packaging
- Editorial & print
- Campaign design
WEB
- Design (Figma)
- Development (Astro, Webflow, WordPress)
- SEO setup
- Performance optimisation
- Accessibility
- Maintenance
- AI-assisted production workflows
IMAGE
- Commercial photography
- Stock photography (10K+ catalogue)
- Portrait & product
- Event coverage
- Light video / motion
[TIMELINE] — CAREER
- 2024 — Today Founder & Principal Designer · GALLAXI Studio · Zagreb
- 2023 — 2025 Graphic & Media Design Specialist · Vacom d.o.o. · Zagreb
- 2023 Designer & Technical Support · Arben Grafični Sistemi · prepress · Zagreb
- 2022 — 2023 UX/UI & Graphic Designer · Borovac & Bence · Zagreb
- 2018 — 2021 Designer & Photographer · Digital Specialists + parallel freelance · London, UK
- 2014 — 2018 Freelance Photographer · Shutterstock · Dreamstime · iStock — 10K+ commercial sales · Global
- 2010 — 2015 Classical Guitar Performance · mdw — Universität für Musik und darstellende Kunst Wien · ViennaFreelance design & photography in parallel