Strategy, craft, and 15 years of practice.

[01] BACKGROUND

I started in classical guitar performance at the Vienna Academy. That discipline — daily practice, attention to phrasing, structural thinking — still shapes how I approach design today. After Vienna I moved through design studios in London, Zagreb, and Belgrade, working with clients including Kaufland, Siegwerk, Muraplast, and Denon, before founding GALLAXI in 2024.

[02] TODAY

I run GALLAXI as a focused studio practice for selected clients across Europe. My work spans the full visual stack: product UI, design systems, identity, web design and development, packaging, photography, and video. I work in English, Croatian, and German.

[03] HOW I WORK

I take projects end-to-end — strategy, design, and delivery. I don't specialise by deliverable; I specialise by problem. The best work happens when one designer can move between research, system, surface, and motion without handing off between disciplines.

I design and code. I deploy and maintain the sites I build — WordPress, Webflow, or hand-coded Astro — and stay on as a retainer when clients want one source of truth instead of a handoff chain.

[04] OUTSIDE WORK

I still play classical guitar. I shoot regularly — landscape, street, and commercial. I read about systems thinking, type history, and Eastern European design heritage. These things show up in the work, even when I don't plan for them to.