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AD Magazine fashion editorial Zagreb — three models with oversized A_D typographic sculpture, studio campaign by Filip Gal.

Fashion editorial photography — Studio & location

Fashion editorial and brand campaign photography. The AD Magazine series shot in Zagreb studio with a custom-built 2m typographic A_D sculpture across multiple looks. The MOXI London campaign shot on location across Westminster, Notting Hill, and the London Underground.

CLIENT AD Magazine · MOXI London
YEAR 2024
ROLE Photographer, Art Director
SERVICES Fashion editorial · Brand campaign photography · Studio production · Location photography · Art direction
TOOLS Canon system · Profoto strobes · Adobe Lightroom · Adobe Photoshop · Capture One

AD Magazine — Zagreb studio

The brief: create a studio editorial around the AD letterform as a physical object — a prop, a set piece, a visual anchor. The A_D sculpture was custom-built to ~2m, then used as architectural divider and compositional element across three distinct looks. Studio Zagreb.

MOXI London — On location

Four London locations, one collection. Shot across Westminster Bridge, Notting Hill, and the London Underground — natural light throughout, no artificial fill. The city as set.

AD Magazine fashion editorial — three models with oversized A_D typographic sculpture, studio ZagrebAD Magazine fashion editorial — model in red jacket and patterned dress posed against A_D letterformAD Magazine fashion editorial — model in navy shirt dress holding A_D letter prop, studio ZagrebAD Magazine fashion editorial — model in dynamic pose against A_D typographic sculpture, studioMOXI London fashion campaign — model in yellow skirt beside London red phone box, street editorialMOXI London fashion campaign — model on Westminster Bridge, London skylineMOXI London street fashion editorial — model in Notting Hill with colourful Victorian terracesMOXI London fashion campaign — model in black suit, London street editorialStudio fashion editorial Zagreb — model in floral print dress with flower crown headpiece

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