Web · 2024

Casa Meline

A former family home transformed into a 5-star retreat. Multilingual WordPress site with video hero, direct booking, and four European markets.

Role & delivery

Client: Casa Meline
Role: Design Lead · Frontend · Visual direction
Collaboration: Backend & hosting — Digimus.at
Delivery: WordPress · Multilingual (EN/DE/IT/HR) · Booking integration · Video hero · Photography direction

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Casa Meline aerial view — full estate with pool, gardens and villa buildings on Krk

Casa Meline pool at night — illuminated heated pool with villa facade reflected in water

Casa Meline penthouse bedroom — attic apartment with walnut headboard wall and terrace access

Private terrace jacuzzi with panoramic view of Krk island hills and countryside

Casa Meline Finnish sauna — cedar interior with ambient lighting and fresh towels

Poolside lifestyle — fresh watermelon and cocktails on ice at Casa Meline

More about the project

Context

Casa Meline is a former family home on the island of Krk, Croatia — converted into a luxury villa with five uniquely named apartments set on a 10,000 m² estate. Amenities include a heated pool, spa, sauna, jacuzzi, glass-enclosed terrace, and seasonal breakfast service. The client needed a website that matched the property’s premium positioning, worked across four European languages, and converted visitors into direct bookings.

Brief

Design and develop a multilingual WordPress website targeting European holiday guests — primarily Croatian, German, Italian, and English-speaking markets. The site needed a luxury hospitality look and feel, a video hero, an apartment showcase, booking integration, and an SEO-ready structure from day one.

Approach

Visual direction

The stone facade and green estate set the tone: warm, natural, understated luxury. The video hero establishes atmosphere before a word is read. The colour palette was pulled from the property itself — stone, green, warm white.

Multilingual architecture

Four full language versions — EN, DE, IT, HR — built in WordPress with proper hreflang implementation for search visibility across European markets. Each language version is independently SEO-optimised.

Booking integration

A direct reservation flow via rentl.io — reducing dependence on OTA platforms (Booking.com, Airbnb) and improving the margin on each booking.

Technical partnership

Design, frontend, and visual direction: GALLAXI. Backend architecture and hosting: Digimus.at. A clean handoff — one codebase, two specialisms.

Outcome

Live for the 2024 season. Four-language European reach, direct booking enabled, and luxury hospitality positioning established. The villa’s stone facade and estate photography now communicate 5-star quality before the guest reads a single price.

A hotel doesn’t need to look like every other hotel. Casa Meline needed to look like itself.