HOMEdeco — E-commerce, produktna fotografija i mjesečni retainer

Context

HOMEdeco is the consumer-facing brand of ZOVAK — a Croatian retailer specialising in home décor, seasonal collections, and decorative lighting. The storefront serves both retail customers across Croatia and a wholesale channel for resellers. The brand was already established offline; the brief was to give it a digital home that could carry the seasonal swings — Christmas, Easter, new-product launches — without the team needing a developer on call every week.

Brief

Design and build a self-sufficient WooCommerce storefront. Photograph the full active catalogue in-house, with consistent lighting and crops. Set up SEO for category and product pages so seasonal searches (“božićne LED lampice”, “uskršnje dekoracije”) land directly on the right shelf. Stay on as a retainer for ongoing design, content, and technical maintenance.

Approach

Product photography — shot in-house

I shot every product currently in the catalogue — multiple angles, consistent neutral background, predictable crop ratios for the grid. The retro radio, the staklena vaza, the zec sculpture, the zidni sat, the bambus etažer, the umjetno cvijeće monstera — each one photographed and retouched to match the same visual baseline so the storefront grid never feels stitched together from supplier shots.

Storefront

WooCommerce on WordPress, with category-driven IA: Decorations for Home, Christmas LED Lights, Christmas Decorations, Easter Decorations. Each category branches into shelves — fruit, flowers, clocks, lamps, candles, mirrors, sculptures, vases, kitchen and table — so a customer can land on “dekoracije za dom” and narrow down by product type in two clicks.

The header carries “Trgovine · Veleprodaja · Inspiracija · O nama · Plaćanje i dostava” — five clear surfaces for retail, wholesale, lifestyle browsing, about, and policy. The cart icon is always visible, and the “100% Sigurno / Brza dostava / Sigurna dostava / Podrška kupcima” strip under the hero converts trust signals into permanent furniture instead of one-off banners.

Payment & operations

ZABA / ERSTE / PBZ card processing with up to 6-installment options, Diners / Visa / Mastercard support, COD (“pouzeće”), and 14-day returns. Delivery within 72 hours across Croatia. Trust signals carried on every page, not buried in a policy footer.

SEO

Category and product pages structured for seasonal search — meta titles match real intent (“Božićni ukrasi i dekoracije za dom”), product names and descriptions are written for both clarity and discoverability, alt text on every product photo. The site title and meta are seasonal-aware: “Božićni ukrasi i dekoracije za dom | Homedeco.hr”.

Retainer

Continuous monthly engagement: new product photo sessions for incoming SKUs, seasonal landing pages (Easter, Christmas, summer), wholesale form maintenance, performance and plugin maintenance, and design tweaks as the catalogue evolves.

Outcome

The site is live at homedeco.hr, running on WooCommerce with a full in-house photo library, seasonal landing pages, and a wholesale lead form. The retainer relationship is in its second year — every product on the storefront has been designed, photographed, and shipped from the same studio.

Photography, design, build, SEO, and ongoing care from a single source. The team adds new products without ever filing a ticket.