[BRAND] — STUDIJA SLUČAJA
GZH — Korporativni brand i tiskani materijali
Korporativni tiskani identitet za Grafički Zavod Hrvatske — najstariju tiskarsku instituciju u Hrvatskoj, osnovanu 1944. Komplet tiskanica: brendirane bilježnice u sezonskim bojama, kalendar, vreće i korporativni mapa.
Context
GZH (Grafički Zavod Hrvatske) is Croatia’s oldest printing institution, established in 1944 and still one of the most recognisable names in Croatian print. The brief was a corporate stationery suite — pieces that could sit on an executive’s desk or in a conference room, feel current, and carry the weight of nearly 80 years of printing heritage.
Approach
The visual system is built around a geometric diagonal-line pattern: precise, printing-industry adjacent, and scalable across colourways. The GZH monogram — G, Z, and H interlocked — anchors every piece in institutional red against the pattern ground.
Two seasonal colourways for the notebook: primary yellow (high-visibility, bold) and secondary pink (softer, conference-ready). Same construction, same monogram, same pattern — the colour carries the seasonal variation without fragmenting the identity.
The black leather portfolio holder functions as the executive anchor piece: matte finish, card slot, pen loop, notebook pocket. Pairs with both colourways.
Deliverables
Full print suite: A5 branded bilježnice in yellow and pink colourways, wall calendar, branded vrećice (shopping bags), and executive leather portfolio holder — all produced to print-ready specification.